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This web site states the following, "Where can I find chassis number? Chassis number or sticker code." We saw that the web page stated " Where can I find chassis number? Register your bicycle for free." It also said " Your bicycle protection starts here. By registering your bicycle you connect it to yourself. Make your bicycle even safer from thieves. This is the second step in your bicycle protection. A sticker and tagging your bicycle, you drastically reduce the chance of your bicycle getting stolen. Your bicycle was stolen? We are here to help!." The header had bicycle as the highest ranking optimized keyword. It is followed by protection, theft, and registry which isn't as ranked as highly as bicycle. The next words bicreg.info uses is registration. sticker was included and could not be understood by search crawlers.